Professional Writing and Rhetoric Specialization

Students in the PWR track will become well practiced in composing purposeful, powerful, and persuasive writing that suits differing audiences, contexts, and media. Our program encourages students to select coursework targeted toward their professional interests and strengths—journalism, public relations, writing studies, and rhetoric—while exploring principles and tactics employed in writing across public, workplace, and educational settings

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In addition to studying literature, you can choose your area of specialization in writing, selecting a variety of innovative courses on topics such as Social Media, Rhetoric and Argumentation, News Writing, and Writing for the Web.

Program Highlights

  • Small class sizes (12:1 student/faculty ratio) facilitate interaction with faculty members dedicated to teaching through personal attention to each student.
  • Students and faculty in the PWR program recognize the power and dynamism of communication in the twenty-first-century workplace and work together to tailor courses, real-world writing opportunities, and the classroom environment to engage students in the kinds of investigative, enterprising, and creative strategies writing professionals use in their everyday work.
  • Daemen offers 3 programs in 1 department which are aligned with the college’s mission and core competencies: Literature, Writing, and Communications. 
  • Our cohort approach allows for English majors to be in the same English courses their first four semesters.
  • The core English curriculum prepares students for positions that require reading, writing, critical and creative thinking abilities, as well as for graduate study in a variety of professional fields.
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Program Information

Aaliyah Abraham

English-Professional Writing & Rhetoric, Class of 2020

“After I graduate from Daemen, I will have the skills I need to work in many kinds of positions. My dream job is a tie between working as a publicist for a company or celebrity, or working in the event planning industry. These professions not only involve what I am learning in the classroom, but also things that I learn through leadership positions with clubs and committees. I have a very big support system through my friends and Daemen faculty - they see my passion and my ability to excel in both areas.”

For more information, contact Nancy Marck Cantwell, Chair of the English Department, at 716-839-8541 or